Trine Sofie Tveen Nielsen

Brand Strategist & Designer

I am proud of and committed to our Base of Branding Team that help our worldwide clients to define, refine and implement their best values in market, whether it is for businesses or professionals.

I am considered a high profile business and personal branding strategist, designer, and an industry insider with more than two decades experience in international personal and business branding and market positioning.

As Board of Director in the MDBC (Malaysian Danish Business Council),  I aspire to build a level playing field for individuals and businesses while creating more awareness about the Danish industry in Malaysia where I am based.

Most of all, I am a passionate entrepreneur and founded Base of Branding in 2020,  the global business and career incubation company LinkFacility in 2015 and the Danish branding bureau Boosting Business in 2008. I also co-founded ‘Women in Business’, one of the most sought-after professional networks for women in Denmark.

I was proud when I was nominated in the Leadership Category for Asia Corporate Excellence & Sustainability Awards 2020 (ACES) and same year selected as a winner of THE BIZZ Business Excellence Award by World Confederation of Business, Houston.
But I reached a milestone when I was awarded as "Women Icon" in 2019 by Asia Biz Today as “one of the most influential, innovative and inspiring women in Malaysia"


Trine is a tireless, innovative dynamo with IT savvy and a strong eye for graphical layout, and any suggestion is backed up within hours with practical, implementable solutions that hit the spot in the very first iteration. Trine have injected a new dynamism in the Danish Chamber and she has a rare combination of never hesitating to volunteer ideas and projects and same time never fail to deliver on the projects in something approaching real time. I am very impressed both with Trine’s work ethic as well as her skills and all is coupled with an indomitable high spirit and enthusiasm

Allan Jensen

Chairman, Malaysian Danish Business Council

I was in the midst of setting up my business when another entrepreneur made a recommendation for me to approach Trine. From then, I worked closely with Trine in conceptualising and developing both my company and personal brand blueprints, as well as designing and developing my online presence for the website and various social media platforms. The engagement with Trine has helped me to crystallise the concepts for both my company and personal brands. Most significantly, with her keen insights, Trine has helped me to establish all initial business requirements in three months. Without her assistance and jointly going through the process, I would have required an extended period. For those who are setting up a business and seeking a partner to go through the development process, I highly recommend considering working with Trine.

Dr. Norrizan Razali

Founder, Managing Director, Tech Capacity

I first met Trine in March 2017 when I attended a series of workshops on brand strategy, concept development and personal branding. It was during these workshops that I came to some profound insights on how to change my business strategy and approach to developing the RITE brand. I immediately started using the tips shared, and could see the impact on my growing network. As a result, my business expanded and I now have added two more companies to my portfolio. I recently won a Malaysian Women Icon Award and believe that Trine's guidance played an instrumental role in raising my profile here in Malaysia and abroad. Her in-depth knowledge of market trends is superb. Thank you Trine!

Elmarie Potgieter

Managing Director, RITE Group

Trine is a unique person. Her abundance of ideas as well as her capacity to actually turning the best of these ideas into reality is what make her unique to her clients. As a client you receive a thoroughly prepared marketing product with an edge that sells. I have the great pleasure of using Trine as a sounding board (since 2008) and continue to be surprised by that fact that the impossible just take a little bit longer for Trine

Lena Lauridsen

Author | CEO, A Espersen A/S

Trine has handled the branding for Gaia Graviditets Klinik from designing the logo, our webpage and everything regarding graphics and commercials. Trine is the best. She is talented, reliable and the smartest and nicest designer i know!

Elisabeth J. Mortensen

Key Account Manager, Phillips Health Systems, Denmark